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Midlands Seed Ltd was established in 1990, to support and encourage the production and export of arable crops from New Zealand. Since then, the company has grown rapidly to become one of New Zealand's top producers and marketers of vegetable and herbage seeds, dried peas and oilseeds, as well as cereal grains.

Our vision and commitment to developing strategic alliances with both the market and our grower production base, through continued research and development, has contributed to the company's position at the forefront of the New Zealand arable industry.